The following media credential guidelines were established to provide a clear understanding of the procedures followed by the Sherman Independent School District in processing requests for media credentials.

• Individuals must have a Sherman ISD issued sideline media pass to be on the sideline or courtside.
• Sideline media passes may be used for all home athletic events for the issued school year.
• Photographers/Videographers must remain at least 3-5 yards from the sideline or court during play, and may not be in team areas, dugouts, or near player benches, or coaches box at any time.
• Number and location of media personnel is subject to change or limitation by Sherman ISD or game officials.
• There shall be no interaction with players, coaches, or officials before or during play.
• Sherman ISD prohibits the sale of photographs and recordings of SISD athletic events without prior approval from the Sherman ISD Communications Department.
• Requests must be received three school days before initial event coverage. Late requests will not be considered.
• Acceptance of the media sideline credentials constitutes an agreement by the individual to abide by all media regulations of Sherman ISD.
• Sherman ISD reserves the right to refuse admittance to the sideline or courtside to anyone at any athletic event.
• Access to student athletes, coaches, locker rooms or other areas for interviews, photos or media needs is at the discretion of the Sherman ISD Athletic Coordinator and/or the head coach, or Chief Communications Officer and should be arranged prior to the event. Contact the Athletic Department for information.
• Media shall comply with requests made by administrators or coaches on duty during any Sherman ISD event.
• Failure to comply with these requirements may result in forfeiture of credentials and access to all Sherman ISD athletic events.

Sideline Etiquette

• Stay behind the media line (or if no visible line, stay a minimum of 3 yards off the playing field / out of bounds line.) 
• Stay out of the referee paths.
• Do not enter the team boxes. This is generally the areas between the 25 or 30-yard lines. This area is clearly marked with box lines.
• Never use a tripod while working the sidelines. Monopods are recommended for large lenses.
• Be cognizant of cables from video/TV cameras, especially the sideline remote videographers.
• Never stand directly behind a kneeling or standing photographer. If he/she has to move suddenly to avoid getting hit by players, you may impair their movement.
• Be courteous and polite.
• Flagrant violators will be removed from the field.

To apply for SISD media credentials, please click here.

Upon approval, you will be notified by email and given instructions on a time and date to pick up your credentials prior to your requested first game of coverage.